Privacy Policy

Last updated: May 27, 2026

At VELLARA, your privacy is not a checkbox. It's a commitment we take seriously — because the relationship between a beauty brand and its customers is built on trust, and trust starts with transparency.

VELLARA operates this store and website to provide you with a personalized shopping experience (the "Services"), including all related information, content, features, tools, products, and services. Our Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and share your personal information when you visit or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and sharing of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and sharing of your information as described here.

Who We Are

VELLARA is a cosmetics and personal care brand. You can reach us with any questions about this policy at support@getvellara.co, by phone at +1 (774) 537-4576, or by mail at 7901 4th St N, #31842, St. Petersburg, FL 33702, US.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. It does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be linked back to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

• Contact details, such as your name, billing and shipping address, phone number, and email address.
• Financial information, such as payment card or bank account numbers, payment method, transaction details, and payment confirmation. Payments are processed securely through Stripe and Shopify Payments — we never store your full card number.
• Account information, such as your username, password, security questions, preferences, and settings.
• Transaction information, such as the items you add to your cart or wishlist, and the products you have purchased, returned, exchanged, or cancelled.
• Your communications with us, such as the information you share when you contact our support team.
• Device information, such as details about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, such as how and when you interact with or navigate the Services, collected via cookies and analytics tools (for example, Google Analytics and the Meta Pixel).

Sources of Personal Information

We may collect personal information from the following sources: directly from you (for example, when you create an account, visit or use the Services, or contact us); automatically through the Services (for example, from your device and through cookies and similar technologies); from our service providers; and from our business or marketing partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information to:

• Provide, personalize, and improve the Services. To fulfill our contract with you, process your payments, ship your orders, manage your account, handle returns and exchanges, remember your preferences, enable reviews, and create a personalized shopping experience such as product recommendations.
• Marketing and advertising. To send you marketing and promotional communications (where you have opted in), and to show you relevant online advertising based on your past purchases, cart, and other activity. You can opt out of marketing emails at any time.
• Security and fraud prevention. To verify your account, provide a secure payment and shopping experience, and detect, investigate, or take action against possible fraudulent, illegal, or malicious activity. If you create an account, you are responsible for keeping your login credentials secure and should not share them with anyone.
• Communicating with you. To provide customer support, respond promptly, and maintain our business relationship with you.
• Legal reasons. To comply with applicable law, respond to valid legal process, and investigate or enforce potential violations of our terms or policies.

How We Share Your Personal Information

In certain circumstances, and subject to this Privacy Policy, we may share your personal information with third parties for legitimate purposes. These include sharing with:

• Service providers who perform services on our behalf, such as IT, payment processing, data analytics, customer support, cloud storage, and shipping — including Shopify and our vendors.
• Business and marketing partners to provide marketing and advertising. For example, we use Shopify to support personalized advertising with third-party services across other merchants and websites. Depending on where you live, you may have a right to opt out of this sharing.
• Third parties you direct us to share with, such as when you use social media widgets or login integrations, or when you ask us to share certain information.
• Affiliates and other entities within our corporate group.
• Other parties in connection with legal obligations or business transactions, such as responding to subpoenas or court orders, enforcing our terms, protecting our rights or those of others, or in connection with a merger, acquisition, or bankruptcy.

We do not sell your personal information for money. However, certain sharing for targeted advertising — for example, through analytics and advertising cookies such as the Meta Pixel — may be considered a "sale" or "sharing" of personal information under some privacy laws. You can exercise your right to opt out of this in the "Your Rights and Choices" section below.

Our Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you provide may be transferred to and shared with Shopify and third parties located outside your country of residence. We also use certain enhanced Shopify features that draw on data from your interactions with our store, other merchants, and Shopify, in order to operate and grow our business. Where these features apply, Shopify is responsible for processing that personal information and for responding to requests to exercise your rights regarding it. To learn more about how Shopify uses your personal information and the rights you may have, see the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not operated or controlled by us, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security of such sites, including the accuracy or reliability of information on them. Information you provide in public or semi-public areas — including third-party social media platforms — may be visible to other users and may be used by us or third parties. Inclusion of a link in the Services does not imply our endorsement of the linked platform unless expressly stated.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you believe your child has provided us with personal information, please contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" the personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, apply only in certain circumstances, and we may decline your request where permitted by law.

• Right to access / know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances, to have it transferred to a third party.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information and processing for "targeted advertising," as defined under applicable privacy laws. If your browser sends a Global Privacy Control (GPC) signal when you visit our site, we may treat it as an opt-out request for that device and browser, depending on your location. Learn more at https://globalprivacycontrol.org/. Apart from GPC, we do not recognize "Do Not Track" signals.
• Managing communication preferences. We may send you promotional emails, which you can opt out of at any time using the unsubscribe link. If you opt out, we may still send you non-promotional emails about your account or orders.

You can exercise these rights where indicated in the Services or by contacting us using the details below. We do not discriminate against you for exercising these rights. As permitted or required by law, we may need to verify your identity before processing your request, and you may use an authorized agent to submit a request on your behalf. We will respond within a reasonable time as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence. Where we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms — such as the European Commission's Standard Contractual Clauses or their UK equivalents — unless the data is transferred to a country found to provide an adequate level of protection.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this site, update the "Last updated" date, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any right available to you, please email us at support@getvellara.co, call us at +1 (774) 537-4576, or write to us at 7901 4th St N, #31842, St. Petersburg, FL 33702, US.